Capturing the energy and attitude of MetLife, and further more family, is at the root of our thinking. MetLife is entrenched in creating a feeling of easy going security for its customers and it’s that intangible feeling that inspired our storytelling style. We used an illustrated cinematic style to tell the story where Snoopy and Woodstock, the supporting cast of characters, and the dynamic action and camera work all coalesce to become a piece of communication that matches MetLife’s qualities in this beautiful ride down the jungle river.
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