Our friends at Sports Authority and Under Armour asked us to get those young football cats into the store and buying the best performance apparel on the market, so we responded with “Super Hero”—our view into the longing mind of the high school athlete. If you too get UA’s HeatGear, you also can aspire to exhibit the energy and superhero qualities of pro athlete Rey Maualuga, linebacker for the Cincinnati Bengals, and one of Under Armour’s upcoming stars. This broadcast spot was directed by Noah Conopask, and with his entertaining storytelling and subtle, seamless VFX, it really does make you feel bigger and more powerful.