Scion xD – Fable of The Deviants
At Shilo, we don’t shy away from the mysterious or ominous or anything for that matter. When ATTIK approached us to work on this campaign, we were raring to go. From our initial character studies to the look and feel of the city and underground, we wanted to push the boundaries of this cinematic spot. This Poe-esque fable follows the misadventures of the bland Sheeple as they fall prey to all manner of grisly states at the hands of the rebellious Deviants. The end result is a dark and twisted world where conformity and individuality duke it out…and it’s not a pretty picture. The Scion brand, and particularly this car, is about counter-culture, customization and individuality. This spot represents ATTIK’s and Scion’s willingness to push boundaries and we are proud of our role in bringing this very original automotive campaign to life.
For behind the scenes of the sheeple “casting” check out our blog wemakeitgood.com: http://wemakeitgood.com/article/live/sheeple