We love working all around the world. Our friends at Ogilvy & Mather Ireland reached out to us to help tell an “energetic” story about their product Lucozade Alert. With the help of this drink, confusion becomes clarity and the message of the spot has to do with the attainment of order from chaos. We wanted to make it clear that this is an intellectual stimulator, a “smart juice” if you will. and not just another energy drink. We hope this bombastic thrill ride does the trick.