Ironic and chaotic, this fun and explosive narrative features the three main characters in EA’s newest video game release, Mercenaries 2. In this spot, we took the game’s core ideas of fantasy and chaos and blew them sky high. The agency creatives came to us with the ideas of revenge, mayhem and ironic music in a world where money is all-important. Since cash is a prime motivator for mercenaries, we rendered the look and feel of the spot by using U.S. currency as texture, and seamlessly wove that into the entire treatment. We wanted the look to hearken to the video game dynamic, but also have a more illustrative and artistic quality. From there, we focused in on telling a high-impact story that’s true to the game’s imaginary world, without giving away any of the narrative’s best secrets. Also by design, where video game ads often feature heavy-metal soundtracks, the vocalists and their humorous, upbeat tune gives the high-action an ironic twist.
Be sure to check out some fan films and making of content on wemakeitgood.com: http://wemakeitgood.com/?s=mercenaries