We are very grateful to everyone at GlobalHue Latino for choosing us to create “Community,” the fun and imaginative broadcast spot that serves as a key component of the agency’s integrated campaign for the U.S. Census Bureau targeted to the country’s Latin American population. The spot combines live-action cinematography, character design, and stylized animation to convey the metaphor of shaping a community from clay. If the Census is this fun, then count us in!

Be sure to check out behind the scenes and other content on wemakeitgood.com: http://wemakeitgood.com/the-gallery/census-community