We joined forces with an amazing group of people to create this viral public service announcement (PSA). The original purpose of this film was to raise awareness on the Burmese peoples ongoing peaceful protests against their military government’s notorious human rights violations. When Cyclone Nargus hit, causing untold loss of life and devastation across the country, we immediately altered the spot to address the immediate need for aid. We hope to compel the global community to act in the face of this tragedy. An important goal for each of us, in every project we take on, is getting people to think. With this piece, it is not just a provocation but a call to action. The people of Burma are oppressed: They are not free to express themselves. At Shilo, we are a group of individuals who make art for our livelihoods and we value personal expression as the highest of our freedoms. We are inviting people to join the global conversation about this issue and hopefully we’ll inspire people to make a positive difference for the people of Burma. In the last few days, the initial point behind the film has become even more relevant as we witness the military regime in Burma block humanitarian aid to people in desperate need of help. We hope this film will motivate people to donate to the current crisis and also to put pressure on the current regime to change things for the better for these peace loving people. Please join us in showing your support for this cause. Here are some helpful sites.
Also, check out more info on the project at wemakeitgood.com: http://wemakeitgood.com/article/live/burma